Jos Jonkeren
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Berlin, Germany


Pinkcube GmbH, Berlin
CEO / Founder
T-Mobile Netherlands
Team lead Webstudio

At, a division of T-Mobile, I was responsible for the web site front-end, and registration platform. That was the system to let new customers order DSL connections through I managed and advised in functionality, usability and all technical aspects. Examples of this were thinking out solutions to make registration work automatically, together with the backend-team. We made sure registrations of new customers was as smooth as possible. This included using API's to our backend-systems and other vendors like TPG Post to retrieve post code data. On the front-end site of things, I was responsible for the customer-facing of the web site, and all marketing outings done there.


Started a company selling promotional products (B2B) through dedicated web sites for product groups. Product examples: pens, usb thumb drives, caps, mugs, sports bottles, beach balls, text markers and the like. These products were printed with buyer's company logo, and then drop-shipped from manufacturer directly to the customers. We have rebuilt the process from the ground up. At first using 25+ web shops for each product category, later rebuilt to an advanced custom made platform built on Magento.

Pinkcube originated from our own frustration. During the time we had an internet agency (Flits Internet Professionals), we wanted to order promotional products ourselves, we noticed how difficult that was. There were many providers. The range was large and opaque and there was a lot of difference in quality. Unfortunately often this was noticed only afterwards, along with an invoice with all kinds of unforeseen costs (Setup costs? Packaging costs? Shipping costs?). Ordering a promotional item was a time-consuming job. Moreover, there was little certainty about the end result, when it was delivered and the final costs. We thought that should be better, and improved the whole process as one of the first in this market segment.

Flits Internet Professionals
Co-owner / CTO

Started a company during my bachelor studies, which grew to around 15 people. We were a small team developing web sites for small and medium sized companies. In 1999 / 2000, many business had not thought about having a web presence, so we provided those. At first mostly HTML business-card-type sites, later on very sophisticated e-commerce and CMS platforms, mostly using open source frameworks such as Joomla, Typo3, Wordpress, Magento and others.

I was responsible for "everything backend"; my partner did sales. I designed web sites using Photoshop, and helped my team convert those into working HTML / JS / MySQL packages.

Aegon Nederland
Financial advisor

At Viavisie, a division of Aegon, I was a financial planner and mortgage broker, visiting employees of larger companies at home. I planned mostly two visits every evening; at 19:00 and 21:00. During the visits I made a review of all clients' posessions, assets and debts, and available pension funds, and summarizing all of it in a comprehensive report. That way I was able to advise my clients on investment strategies for early retirement, or buying a house, for example.

When my analysis was finished, my clients could opt to buy the most fitting financial product. That way I sold mortgages, retirement insurances, insurance fund products, and kept assisting the clients with all paperwork until everything was finished.


We started an early e-commerce startup to provide local brick&mortar office supply-shops with webshops complete with article database from national distributors. Focus areas were office supplies, office furniture and office hardware (pc's, printers etc.). These products would be delivered to the customer directly from the distributor (drop-shipments). We built the whole e-commerce sytem from ground up, using PHP and MySQL. This included database connections with up to ten distributors; creating a product base of more than 100.000 products, of which our customers could choose product lines to resell. These resellers could enter their profit margins in their backend system; Shoptower made a margin on every product sold through the channel.

Byte / Megaworld / Dynabyte

Dynabyte was a family-owned chain of computer shops, with stores in more than 50 dutch cities. I have worked there since I can remember, but actively, mostly part time during my studies; since I was 17. I helped customers buy and install hardware (Soundblaster cards! Graphics cards! etc.) in their 386'es and 486's. A long time ago :-).

As the stores were owned by my family, I grew up using every imaginable (pc) system, starting with Commodore 64's, and started programming. I was asked to work in almost every store in every dutch city as a sales representative.

Saxion Hogeschool Enschede
Bachelor of Commerce (B.Com.), Small Business & Retail Management

The four-year hbo course in Small Business & Retail Management prepares for entrepreneurship, entrepreneurs and intrapreneurs. It is a course characterized by individuality and complete integration of theory and practice. The job profile of the course was set up in collaboration with small and medium-sized enterprises and is described in competences. By granting the Small Business & Retail Management diploma, Hogeschool Enschede states that the candidate has fulfilled the levels of competence that were set. The examination consists of a series of assessments with the following elements:

  • Marketing
  • (Self) Management
  • Trade-specific Techniques and Trade-specific Skills
  • Quality and Logistics
  • Internationalization
  • Finance and Administration
  • Economics and Law
  • Business and Commercial Communication
  • Personnel and Organization
  • Automation and Information Skills
  • Strategic and Innovative Entrepreneurship
Skill title 1
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Skill title 2