Resumé

Qlicks is an e-Commerce agency specialized in Magento-based stores. With over 10 years of experience, Qlicks offers winning solutions for omnichannel (e)-retailing. Qlicks is active in Fashion Apparel and Shoes, FMCG, DRTV and Pharmacy - both B2B and B2C. Qlicks has an interdisciplinary Team of around 36 php & magento-developers and marketeers. 

Qlicks is implementation partner for the Magento2 e-commerce platform and develops and integrates connectors and applications connecting a wide range of external services like SRS, ACA, Exact Online, Accountview, and many others.

Qlicks works for many well-known brands like Run2day, Piet Zoomers, Maretti, Bredemeijer, Oger, Clarks, Voetbal Inside, Tommy Teleshopping, and more.

Promostore is one of the largest suppliers of promotional products (merchandise) in Germany.

I was responsible for marketing, the development team, the web site promostore.de and the in-house built ERP-system. Improved the speed of the Magento web site by optimizing (PHP version, caching, 301 redirects, optimizing database queries, redis, http preloads).  I improved the internal development workflow (GIT / deployment / CI). Also I initiated migration from in-house hosted E-Mail (Exchange) to Microsoft 365 and Sharepoint. Other projects included search engine optimizing (SEO) of the Magento web shop, improving conversions on the webshop and improving UX / usability, and preparing the migration from Magento 1.9 to Magento 2.4.

I founded Pinkcube GmbH mid-2012 in Berlin, after having co-founded Pinkcube BV in 2009. Pinkcube GmbH grew out to be one of the challenging players in the promotional products market. Started with no employees, a small office space of 15m2 and growing to a team of 8, an office on the Karl-Marx-Allee and € 1.5M revenue in 2018. We did this by setting up the best web site in the industry (based on Shopware), and very active innovative Adwords advertising. As founder and CEO I was responsible for hiring the team, Adwords campaigns, developing the vision for the web stores, payroll, administration and financing.

Pinkcube GmbH was sold to Promostore in 2019.

At Online.nl, a division of T-Mobile, I was responsible for the Online.nl web site front-end and Online.nl customer registration platform; with a team of 8 people. This was the order street for home DSL internet connections through the online.nl channel. I managed and advised in functionality, usability and all technical aspects of generating leads and sign-ups. We made sure registrations of new customers were as smooth as possible. This included using API's to our backend-systems and many other external vendors. Also I was responsible for the customer facing of the web site online.nl (marketing / sales tracking).

After the acquisition of Online.nl by T-Mobile in The Hague I helped rebranding Online.nl to "T-Mobile Online", and integrating the backend and registration system to T-Mobile's backend.

We started a company selling promotional products (B2B). We have rebuilt the ordering process from the ground up. At first using 25+ web shops for each product category, later rebuilt to an advanced custom made platform built on Magento. We thought that ordering promotional products should be easier, better and more transparent, and improved the whole process as one of the first in this market segment. 

Pinkcube is now one of the largest and well-known suppliers in the dutch market.

I started a web site development agency during my bachelor studies, which grew to around 15 people. We were developing web sites for small and medium sized businesses. At first (1999/2000) mostly HTML business-card-type sites, and later on sophisticated e-commerce and CMS platforms, mostly using open source frameworks such as Joomla, Typo3, Wordpress and Magento and using PHP, Javascript and MySQL.

As CTO I was responsible for the team and development. I also helped designing web sites using Photoshop, and helped improving usability and conversion. Also I worked as a web consultant helping our clients improving their revenues using internet.

At Viavisie, a division of Aegon, I was a financial planner and mortgage broker, visiting employees of larger companies at home. I made reviews of all clients' possessions, assets and debts and available pension funds, and summarized all of it in a comprehensive report. That way I was able to advise my clients on investment strategies.

We started an early e-commerce startup to provide local "brick & mortar" office supply-shops with webshops complete with article database from national distributors like Ingram Micro, Intercambio, TechData, Landis, Datelcom, McDos, and Holland Pharma. Focus areas were office supplies, office furniture and office hardware (pc's, printers etc.). We used drop-shipments as one of the first in the market. We built the whole e-commerce system from ground up, using PHP, Javascript and MySQL. This included database connections with around ten distributors; creating a product base of more than 100.000 products, of which our customers could choose product lines to resell. We were too early developing this kind of business channel, and ran into many challenges we were unable to all overcome. We ended this company and re-focussed on our internet agency.

Dynabyte was a well-known family-owned chain of computer shops, with stores in more than 50 dutch cities. I have worked there since I can remember, but actively, mostly part time during my studies - since I was 17. I helped customers buy and install hardware (Soundblaster cards, graphics cards, etc.) in their 386'es and 486's. IRQ, DMA, Vesa local bus....

As the stores were owned by my family, you can imagine I grew up using every imaginable (pc) system, starting with Commodore 64's, Amigas and Atari ST's, and every 286 / 386 / 486 there was, and started programming in BASIC, Amos, Stos, Visual Basic etc. I worked in almost every of our Dynabyte computer stores in almost every dutch city as a "roaming" sales representative; mostly in Enschede, Assen, Groningen and Zwolle.

The four-year hbo course in Small Business & Retail Management prepares for entrepreneurship, entrepreneurs and intrapreneurs. It is a course characterized by individuality and complete integration of theory and practice. The job profile of the course was set up in collaboration with small and medium-sized enterprises and is described in competences. By granting the Small Business & Retail Management diploma, Hogeschool Enschede states that the candidate has fulfilled the levels of competence that were set. The examination consists of a series of assessments with the following elements:

Subject areas:

• Marketing
• (Self) Management
• Trade-specific Techniques and Trade-specific Skills
• Quality and Logistics
• Internationalization
• Finance and Administration
• Economics and Law
• Business and Commercial Communication
• Personnel and Organization
• Automation and Information Skills
• Strategic and Innovative Entrepreneurship